Hey! I'm Andy Blyth.
Optimizely OMVP, Technical Architect, Sensei, Husband, Dad
About Me
Optimizely MVP
I am proud to have been recognised as an Optimizely Most Valuable Professional (OMVP), an accolade awarded to those who demonstrate unparalleled expertise and dedication within the Optimizely community. Over the years, I have consistently delivered innovative digital solutions, leveraging the full potential of Optimizely’s robust platform to drive impactful experiences for clients. Beyond the technical work, I actively contribute by sharing knowledge, mentoring peers, and fostering a collaborative environment within the community. This recognition reflects not just my technical proficiency, but also my commitment to empowering others to achieve success with Optimizely.
Being an OMVP isn’t just about mastering the tools; it’s about inspiring and leading by example. Whether it’s through detailed case studies, community engagement, or speaking at events, I aim to push the boundaries of what’s possible in digital experience optimisation. This honour reinforces my dedication to staying at the forefront of industry trends and continuously striving for excellence in all aspects of my work.
Solving problems, then writing code
As a highly experienced Technical Architect, I have spent over 20 years working for a few key digital agencies, primarily focusing on web development using ASP.NET and C#. Over the years, I have worked with many programming languages, gaining a wealth of knowledge and experience in the field.
My primary area of expertise is developing websites using CMS/DXP platforms, such as Optimizely, SDL Tridion, Umbraco and Contentful.
In my previous roles, I played a significant role in developing bespoke CMS and eCommerce platforms used by major companies like JD Sports, A-Plant, and size?. This experience has given me a deep understanding of the technical requirements of businesses and how to align them with their goals.
I work hard to keep up to date with what is going on in the world of development and digital media. I am always tinkering with something new, like the Konami Code easter egg on this site.
3rd Dan Black Belt in Japanese Jiu-Jitsu
I am an active member of the Ruschroft Jiu-Jitsu Club, which is the headquarters of the International Jiu-Jitsu Organisation (IJJO). Under the guidance of Sensei Neville Kershaw, I have been practicing Traditional Japanese Jiu-Jitsu for several years and currently hold a 3rd Dan Black Belt. In addition to my training, I also mentor the senior coloured belts, helping them to progress in their own Jiu-Jitsu journey.
Jiu-Jitsu is not only a passion of mine but also a great way to stay in shape and maintain a healthy lifestyle. The physical and mental benefits that I gain from Jiu-Jitsu are numerous, including self-discipline, improved health, focus, and confidence. Regular training helps me to get my blood pumping and stay energized, which is essential for maintaining a productive and healthy lifestyle.
Overall, my commitment to Jiu-Jitsu not only provides me with physical and mental benefits, but it also helps me to maintain a balanced and healthy lifestyle, which is essential for success in both my personal and professional life.
Snap Happy: My Love for Photography and Capturing Life's Unscripted Moments
Photography has been a passion of mine for as long as I can remember. I always carry a camera with me, as I love to capture the beauty and wonder of the world around us. Whether I am out for a walk with my family or exploring a new city, I am constantly searching for the perfect shot.
My love for photography has led me to create a photography page, where I showcase some of my best work. You can find a collection of my favourite photos on this page, showcasing my ability to capture stunning landscapes, portraits, and more.
I believe that photography is not just about taking pictures, but it is also about capturing memories that will last a lifetime. Through my photography, I strive to capture the essence of a moment and tell a story that can be shared with others.
Overall, my passion for photography has allowed me to explore and appreciate the world around me in new and exciting ways. Whether I am capturing a breathtaking sunset or a candid moment with friends and family, I am constantly seeking to improve my craft and share my love of photography with others.
Kudos
Awards & Certifications
August 2024
Gold MVP - Technology
July 2024
Contentful Certified Professional
January 2023
The Motivator
March 2022
Outstanding Technical Innovation
March 2022
Project Team of the Year
Latest Posts
Employment & Education
- Apr 2024 onwards
Technical Architect @ 26 DX I've become much more hands-on again, actively developing for key clients at 26 DX. My role now involves not only being deeply engaged in pitch and strategy work, as before, but also dedicating time and effort to thought leadership. This has been a crucial aspect of maintaining my OMVP status, with the added benefit of receiving strong support and resources to drive this forward.
- 2015 Onwards
Sensei @ Rushcroft Jiu-Jitsu Club (IJJO) After an extended break I returned to the world of Jiu Jitsu, working hard to refresh my skills and complete my 1st Dan Black Belt in 2015, my 2nd Dan Black Belt in 2017 and my 3rd Dan Black Belt in 2023.
- 2022-Apr 2024
Head of Backend Development @ DEPT® As DEPT®'s Head of Back-end Development, I lead a team of skilled .NET developers in creating and maintaining high-quality, scalable, and secure web applications for our clients. I oversee the design and implementation of complex back-end systems, collaborate with stakeholders to align solutions with business objectives and mentor our developers to enhance their skills and deliver quality code.
- 2021-2022
Principal Developer @ DEPT® As a Technical Architect, my role involved pitching, leading discovery workshops, building proof of concepts, and architecting/developing initial solutions while ensuring the best technology stack was used to provide optimal solutions for our clients. I oversaw the development team, focusing on code quality and review, and facilitated project transition and ongoing support for the DOS team.
In addition to technical responsibilities, I also steered the back-end and front-end development teams, supported with recruitment, and handled line management, and mentoring.
- 2016-2021
Senior Developer @ DEPT® Here I am one of the Senior Developers. My main area of expertise is SDL Tridion , but I also support with projects built on Umbraco, Contentful, and shortly will begin working with Episerver.
- 2015-2016
Managing Director @ We Do Code I setup We Do Code in 2015, and worked with a small group of loyal customers on large bespoke asp.net web applications. After 12 months I found it difficult to balance work and family, so I made the tough decision to close the business.
- 2009-2015
Technical Director @ Redstar Creative The most senior technical person within RedStar Creative. I provided technical direction on business decision making.
As the Technical Director, I worked on single projects and managed many projects developed by my staff. I kept close contact with the Managing Director, Client Account Managers, and Project Managers.
- 2007-2009
C# Web Developer @ Idaho Technology I worked here until I was made redundant. My role at Idaho was as a Web Developer. I focused on building custom controls that interacted with the database (including stored procedures). This allowed the front end developer to customise the HTML and CSS.
I was responsible, with another developer, for building the new .net version of the CMS. I also set up and managed an SVN server as before my employment no version control system was in place.
- 2006-2009
PgDip Database and Web Based Systems @ The University of Salford Modules included Computer Networks, Programming for Networks, Management Principles and Practices, Research Methods, Advanced Databases, and Web-based Systems Development.
- 2005-2007
C# Web Developer @ Visuality I worked with the .NET environment, using both C# and VB 6 to integrate websites with Visuality’s CMS system. I worked with MSSQL, XHTML, CSS, and JavaScript.
Whilst maintaining legacy sites I also worked with ASP, VB6. I developed new features for the systems. Including a new search functionality in the ‘i2i’ email marketing system. Additions to the CMS such as the new ‘PageBuilder’ system. I was also involved in translating parts of the CMS from classic ASP/VB6 to C# .NET. I was responsible for managing the support team.
- 2004-2006
BSc(Hons) Internet Computing @ The University of Salford Modules included XML Development, Natural Language Programming, Parallel Programming, Web Development, Structures, Entrepreneurial Management, Communication Systems, Artificial Intelligence, and Internet Security.
- 2003-2005
Freelance Developer @ Elite Edge Marketing Mainly working with bespoke sites, and a couple of early Umbraco sites, this gave me a taste of agency work, and it's pretty much all I have done since.
- 2002-2004
FdSc Computer Science @ The University of Salford Modules included Developing Java, System Analysis, Object Orientated Design, Computer Architecture, Web Scripting, Operating Systems Management, and Human-Computer Interaction
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